How Might We…?

A good call to action always includes a clear question. This tool is the perfect way to start building yours!


The HMW-question starts with the action you want to achieve, and continues with the subject to be influenced or affected. The question concludes with the preferred outcome.

Example: How Might We improve sustainable access and usage of solar energy solutions for crisis-affected people in refugee settlements in South Sudan to stimulate economic activity?

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Four Square Tool

It’s good to think outside the box when it comes to creating an engaging call to action, particularly when you’re drawing new partners into your project. Use this resource as inspiration or a group activity with your team to frame your story!

Remember: the more compelling your story is for your campaign, the more chance there is of attracting the right partners!